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A writer who thinks like a strategist.
Nine years, one hundred and forty projects, and a single obsession: copy that respects the reader and rewards the brand.
My story
From newsroom to brand storytelling.
I started as a journalist, where editors taught me the two lessons that still run every project: lead with what the reader needs, and cut everything else. When I moved into brand copy, I kept the discipline and traded deadlines for something better — watching words move revenue.
Today Lanternquill Copy partners with founders, marketers and product teams across Australia and beyond. I plan before I write, so every sentence has a job. Research comes first, then structure, then words.
Good copy is a growth channel. I treat it like one — researched, measured, and built to compound.
Capabilities
What I bring to every brief.
9+
Years writing
Journalism, agency and freelance — every format from homepages to packaging.
140+
Projects shipped
Sites, strategies, voices and edits across twelve industries.
4
Core services
Website copy, strategy, messaging and editing — mixed to fit.
1 wk
Fastest turnaround
Sprint-format delivery when your launch can't wait.
How I work
Three rules I never break.
Reader first
If a line serves the brand but bores the reader, it goes. Attention is earned sentence by sentence.
Evidence over opinion
Calls, reviews and search data settle debates. Taste is the starting point, never the argument.
Words that work
Pretty is a bonus. Every project ends with copy your team can measure, test and build on.