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Work that worked.
A selection of recent engagements across fintech, skincare, SaaS and food & drink — every one written to move a metric that matters.
Website Copy · Fintech
Harbourline Finance
A full-site rewrite that made complex lending products feel simple — and signup feel obvious.
Brand Messaging · Skincare
Bloom & Botanica
Positioning, voice and packaging copy for a botanical skincare line finding its shelf voice.
Content Strategy · SaaS
Kestrel Software
A 90-day content engine that tied every article to trial starts and expansions.
Copy Editing · Food & Drink
Ember & Oak Roasters
Forty product descriptions edited and rewritten to taste as good as the coffee.