What it entails
Branding & Messaging
People remember brands that sound like someone. I help you define what you believe, who you speak to and how you say it, then write it down so it is easy to follow.
The work starts with a voice audit and conversations with your founders and customers, so the messaging comes from evidence, not guesswork.
You finish with a message kit your whole team can use: positioning, key claims, tone guidance and a tagline you will be proud to print.
A brand voice isn't adjectives on a slide. It's the sentences your whole company reaches for.
What's included
A complete kit for one clear voice.
Positioning statement
Who you're for, what you do better, and why it matters — in one sharp paragraph.
Value propositions
Benefit-led claims for each audience segment, ranked by what converts.
Voice profile
Tone principles with do-and-don't examples so anyone can write on-brand.
Tagline options
Three tested directions with rationale, usage notes and lockups guidance.
Message hierarchy
Core message, supporting claims and proof — arranged for pages, decks and ads.
Launch workshop
A working session that puts the new voice into your team's hands.
Process
How your voice gets found.
- 01
Voice audit
I review everything you publish plus three competitors to map where you blend in.
- 02
Stakeholder sessions
Founder and customer interviews that surface the beliefs worth building on.
- 03
Messaging draft
Positioning, voice and hierarchy drafted, then stress-tested against real pages.
- 04
Kit & rollout
The finished kit plus a workshop so marketing, sales and support speak as one.
Messaging work in the wild.
View All Works
Brand messaging questions.
No — this is the verbal identity: what you say and how you say it. It pairs perfectly with a visual rebrand, and I happily collaborate with your designer.
Customer evidence settles taste debates. Every recommendation is tied back to audience research, so decisions are made on insight, not seniority.
Yes. Most messaging projects end with a priority-page rewrite pass so the new voice is live on day one, not stuck in a PDF.
Product and feature naming can be scoped as an add-on to the intensive, with linguistic checks and shortlist testing included.